What do the kids really want for Christmas? A couple of years ago I came across this IKEA commercial video which really spoke to me. It’s called ‘The Other Letter’. They did an experiment asking children of different ages to write to The Three Kings for what they’d like for Christmas. They quickly scribbled down things like a Wii®, a unicorn, a soccer ball, etc. After collecting the letters, they were then asked to write another letter, this time they are writing to their parents of what they really want for Christmas. The responses would amaze you; they just wanted […]