I once heard that your brand is what people say about your business when you’re not in the room. Being in the industry of design and advertising for over 20 years, I understand this statement. They are referring to the reputation and perception that people have of your business or personal brand. This means that your brand is not only defined by your marketing efforts, but also by what others say about you based on their experiences with your product, service, or personal interactions. In other words, “the know, like, and trust factor”, your brand is not just about what […]
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#AustraliaLove Collection
Our family has been talking about the effects of climate change on the environment. We’ve seen in the news devastating results of the drought and fires in Australia. We’re heart-broken to know human lives have been lost. Billions of animals are gone and nature destroyed. With several species already nearly extinct such as the Koala. I’m joining artists worldwide to help support organizations that aid those affected. 100% of my earnings from my #AustraliaLove collection will go towards those in need via Australia Red Cross and WIRES Australian Wildlife Rescue Organisation. Consider donating directly to each organization as well. My […]
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The Disney Brand
We’re going to Disney World!! Every time I say that to people, there’s an automatic twinkle in their eyes. It’s not uncommon for them to say “You’re ALL going to love it!”. Then they get excited and start to share their own cherished childhood memories about the place. They rave how Disney has thought of everything and is simply the best. We’re so excited! This family trip means so much more to me. You see, a trip like this has been on my dream board since I started as an entrepreneur. I needed a vision and a goal that inspires […]
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