Your Brand is more than your Logo – Show up for your business. – Get started.

I once heard that your brand is what people say about your business when you’re not in the room.

Being in the industry of design and advertising for over 20 years, I understand this statement.

They are referring to the reputation and perception that people have of your business or personal brand.

This means that your brand is not only defined by your marketing efforts, but also by what others say about you based on their experiences with your product, service, or personal interactions.

In other words, “the know, like, and trust factor”, your brand is not just about what you say about yourself, but it’s also about the overall impression you leave on others.

It’s how people perceive your values, personality, expertise, and the quality of your offerings. This perception can be influenced by various factors, including customer service, product quality, social media presence, and reviews from customers and other stakeholders.

Therefore branding is more than your logo. Getting to know what you stand for takes thoughtful action. It’s easy to get stuck on believing your logo and website is the end-all and be-all of your business. You could get stuck overthinking your business name and logo you forget to verify if your idea is even viable.

Do you dare move forward without a logo?

Getting started without a logo can be an option for businesses and individuals who are just starting out and may not have the resources or budget to invest in a professionally designed logo right away. Here are some ways in which getting started without a logo can work:

1. Focus on your core offerings: Instead of investing time and resources in designing a logo, focus on developing your core offerings and creating a strong value proposition for your customers.
2. You can use a temporary placeholder, such as a simple text-based logo or a generic symbol, I provide some options below. You can use this approach until you are able to invest in a professionally designed logo.
3. Leverage typography: You can use typography to create a distinct visual identity for your brand. By selecting a unique font or creating a custom typography treatment, you can create a strong visual identity that is recognizable and memorable.
4. Emphasize your brand colors: Another way to create a visual identity without a logo is to emphasize your brand colors. By consistently using your brand colors across all of your marketing materials, you can create a strong visual association with your brand.
5. Create a strong brand voice: Finally, you can create a strong brand voice that sets you apart from your competitors. By developing a unique brand personality and using a consistent tone of voice in your communications, you can create a strong emotional connection with your audience that goes beyond just a logo.

Overall, getting started without a logo can be a viable option for businesses and individuals who want to focus on their core offerings and develop a strong brand identity over time. However, it’s important to eventually invest in a professionally designed logo to ensure that your visual identity is as strong and memorable as your brand voice and offerings.

Pivoting your style will come as you grow, don’t let analysis paralysis stop you from building something today.

You can find modern templates to get you started at my shop. Click the image or link below to explore branding suites for your industry.

A personal touch goes a long way.

I once heard from Jasime Star, social media strategist, back when she was a wedding photographer, she would send custom thank you cards to her clients that featured photos from their wedding day.

The gesture was so memorable it got her more referrals and clients.

You know as a consumer the brands that go above and beyond, allow you to confidently refer them. People will remember the personal touches, so make sure you have a way for clients to easily refer and contact you. Here are a few ideas you can personalize for your business.

Cheers to your success. What industry are you in? I’m always looking to build our collections and serve you (comment below).
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