I once heard that your brand is what people say about your business when you’re not in the room. Being in the industry of design and advertising for over 20 years, I understand this statement. They are referring to the reputation and perception that people have of your business or personal brand. This means that your brand is not only defined by your marketing efforts, but also by what others say about you based on their experiences with your product, service, or personal interactions. In other words, “the know, like, and trust factor”, your brand is not just about what […]